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Inside the Boxx – MajGen Ray L. Smith Co-Founder

Here at Sandboxx, we pride ourselves on helping to make service members successful. In fact, …


Here at Sandboxx, we pride ourselves on helping to make service members successful. In fact, two of our founders are proud veterans who love supporting service members.

That’s why we felt it’s about time to give you a little background of how we came to be, and why we knew we had to start Sandboxx.

Co-founder and veteran Major General Ray Smith offers insight below.

Maj General Ray

Name: Maj. Gen. Ray Smith

Branch of Service: Marine Corps

Years of Service: 34 years

Sandboxx Title: Co-founder and board chairman

After 34 years of service, Maj. Gen. Ray Smith has done a lot.

Two Vietnam tours. Numerous deployments. Plenty of travel. 

His efforts in Vietnam earned him the Navy Cross, two Silver Stars, the Bronze Star and three Purple Hearts.

Ray originally joined to dodge the draft. He figured he would get his service out-of-the-way. Turned out, he fell in love with serving. Even after a 1999 retirement, his connection to the military community remained.

Ray found himself even busier as a retiree doing military volunteer work because he hadn’t learned to say no — a military requirement ingrained in him for years. “I didn’t learn how to say no for quite a while,” he says.

He connected with numerous nonprofits, and Ray eventually found himself recruited to partake in a focus group for the Marine Corps Family Readiness organization. The USMC wanted a tool to connect families during deployments, so the Corps hired a needs analysis organization to conduct focus groups and gather real feedback.

Once the Corps gave Ray his chance to talk, he spoke his mind. If it was going to be a communication tool, it had to be done right, he told them. Shortly after, the USMC developed a tool, but it wasn’t successful. When it didn’t pan out, Ray was ready to give up on the idea.

That’s when he met Sandboxx’s other founder, Sam Meek.

Sam wasn’t about to let go of the idea. He encouraged Ray to work with him to secure funding. Once they did, the idea blossomed into a unique way to connect current and prior military members.

The same week the pair were to finalize details of the Sandboxx app, Sam heard that MotoMail, a service his family used to send him letters in Iraq, was being shut down. Sam and Ray went back to the drawing board and then added the Letters portion to the app, which is currently the most popular feature.

Now, through Sandboxx, veterans across the globe can connect to share old war stories. Families can quickly send letters from their phone to deployed loved ones and those in training, as well as book their travel to military graduations to celebrate the accomplishments of their new service member.

Looking back, Ray is glad he didn’t give up. Assisting in building a company that’s connected thousands of people is beyond what he could have ever imagined, he says.

“Sandboxx keeps me involved in that community that I love,” he says. “And, it also has given me an opportunity to pay back that community.”

Final Thoughts From Major Gen. Smith

What do you love most about the military community? 

“I thought for the first 12 to 15 years that I loved the Marine Corps. As I got more senior and better understood what the Marine Corps was as a whole, I realized it wasn’t the Marine Corps I loved; it was the Marines I loved. I still love the Marines and their families.”

A word for the troops:

“I want to thank them for their service, first, and want to let them know that I love them. Secondly, I think if they check out Sandboxx, they’ll find it useful for them in many ways — not just Letters, but also for keeping in touch with the people they have served with (who they are no longer serving with), as well as keeping in touch with the other people they are serving with now.”

What do you enjoy most about Sandboxx? 

“What I love most about Sandboxx is that I’m still involved with Marines and family members and other service members. I’m also more involved with the other branches now.”

Connect with us! What questions would you like our leadership to answer? Comment below!

The editorial team at Sandboxx.