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Army misses its recruiting goal again and announces sweeping recruiting reforms in response

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army recruiting booth
U.S. Army soldiers with the Wichita Recruiting Company hosted a recruitment booth at Hutchinson, Kansas on September 9, 2023. The soldiers hosted the booth at the Kansas State Fairgrounds to interact with the public and inform about enlistment opportunities and benefits. (U.S. Army Reserve photo by Pfc. Aiden Griffitts)

This article by Davis Winkie was originally published by the Army Times.

The Army has launched far-reaching reforms that will transform how it attracts and recruits new soldiers, its top leaders said in a press conference today.

The moves come after the service failed to meet its recruiting targets for two consecutive fiscal years, which caused its end strength to fall from an original level of 485,000 in late 2021 to around 452,000 active duty soldiers today – its smallest full-time force since 1940, the year before the U.S. entered World War II.

Army Secretary Christine Wormuth said the changes came after an in-depth recruiting study that compared years of internal Army data and organizational structure against labor market trends and private sector practices.

“What we’re doing is really focused on changing what we can control [and] seizing our own destiny,” Wormuth said.

The reforms will begin immediately, though some will take years to complete. According to the secretary of the Army, they will include:

  • Establishing new specialized enlisted and warrant officer recruiting career fields that will replace the existing 79R MOS and eventually abolish involuntary recruiting assignments.
  • Formally increasing recruiters’ mandate to woo prospective soldiers with college education, due to the shrinking proportion of workforce members who have only a high school education.
  • Creating an experimentation directorate within the Recruiting Command that is isolated from current-year production pressure.
  • Integrating effective data analysis to support recruiting policy decisions after the study group found the service has failed to verify whether historical changes were effective.
  • Reassigning Recruiting Command to report directly to Wormuth, raising its commanding general rank to a three-star level, and extending the command tour length to four years.
  • Reassigning the Army Enterprise Marketing Office to report to Recruiting Command.

Related: The Marine Corps is not struggling with recruiting and this may be due to its unique nature

army recruiting
U.S. Army Spc. Justin Suppes, a cavalry scout with the 1st Combat Brigade Combat Team gave a tour of the joint light tactical vehicle at the Kansas state fairgrounds in Hutchinson, Kansas on September 9, 2023. The soldiers hosted the booth at the Kansas State Fairgrounds to interact with the public and inform them about enlistment opportunities and benefits. (U.S. Army Reserve photo by Pfc. Aiden Griffitts)

Wormuth and George said the Army has failed to keep up with trends in the U.S. labor market in recent decades, and recent high-profile failures to meet accession goals were the culmination of a long-term trend. The Army has not met its contract goals since 2014, which has slowly drained its pool of “delayed entry” recruits who are awaiting training and forced it to rely on late-year recruiting surges fueled by recruiter willpower rather than effective and efficient practices.

The Army’s all-out effort to make its recruiting goals both last year and this year yielded some important successes. One such example is the Future Soldier Prep Course for applicants who need to improve their fitness or test scores before they can go to basic training, Wormuth emphasized that “continuing to sort of have the same approach but do it better and harder was not going to get us where we need to be.”

The Army’s leaders expressed confidence that shifting the Army’s recruiting model to more closely resemble that of the private sector will help it reach markets that it has struggled to tap. They believe it will also nest well with the service’s recent marketing refresh, which rebirthed the classic “Be all you can be” slogan.

“We’re going to train [recruiters] to start using digital job boards…we’re going to start piloting large-scale career fairs in major population centers,” Wormuth said. “Instead of just having a table in a high school cafeteria, we’re really going to try to do something more like private sector companies do.”

But because the reforms will take time to implement and reach their full potential, the Army may have to make tough decisions on cutting units it can’t man in the interim due to its falling numbers.

Wormuth, however, is confident that any unit-level force structure reductions will be “very modest [and] targeted,” and will fall primarily on organizations that are redundant or haven’t been used a lot in recent years.

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